AdWords

You've undoubtedly used Google to search for information on the Internet and, most likely, have seen AdWords advertisements posted on the right-hand column of a search results page. Or, perhaps, you have visited a website that provides information about Search Engine Optimization (SEO) and found Google advertisements promoting Web Developers on that site.

These paid advertisements can be a great way for your business to gain added Internet exposure, extra web traffic and additional revenue.

Cost of Advertising

The costs of this service are flexible and are largely up to you. Two factors you need to take into consideration are how much you want to spend, and how frequently you would like your ad to appear when related information is searched.

You can set up a daily budget with AdWords, which will display your advertisement when it matches a search only the number of times each day that your budget allows.

You can also increase your advertisement's ranking on a search page by setting a higher-than-average bid. This is the amount you are willing to pay each time a potential client clicks on your ad and is linked to your page. This is called Cost-Per-Click, or CPC.

Bringing Potential Customers to Your Website

Your success depends on how well the ad is written within Google's provided framework. You'll see more visitors and more sales opportunities the better that it is written.

Web Developers often have experience synthesizing your site composition and your AdWords content to increase your appearances on both search pages and on sites with related content.

• Developers are excellent at utilizing these and other tactics to maximize your visibility:
• Creating an eye-catching yet keyword-friendly headline.
• Creating a short but compelling description.
• Targeting your ads keywords to potential customers.
• Making sure your web domain contains your keywords.
• Linking the ad to page on your website that is the most relevant and most likely to generate the sale in a single click.
• Continually testing, tweaking and retesting your results, using tracking software, provided by Google.